Including Italian speakers in non-EU European countries (such as Switzerland, Albania and the United Kingdom) and on other continents, the total number of speakers is approximately 85 million. It is the second-most-widely spoken native language in the European Union with 67 million speakers (15% of the EU population) and it is spoken as a second language by 13.4 million EU citizens (3%). Italian is a major European language, being one of the official languages of the Organization for Security and Co-operation in Europe and one of the working languages of the Council of Europe. Many speakers of Italian are native bilinguals of both Italian (either in its standard form or regional varieties) and another regional language of Italy. Italian is included under the languages covered by the European Charter for Regional or Minority Languages in Bosnia and Herzegovina and in Romania, although Italian is neither a co-official nor a protected language in these countries. Italian is also spoken by large immigrant and expatriate communities in the Americas and Australia. It used to be an official language in the former colonial areas of Italian East Africa and Italian North Africa, where it still has a significant role in various sectors. It formerly had official status in Albania (due to the annexation of the country to the Kingdom of Italy), Malta, Monaco, Montenegro (because of the Venetian Albania), parts of France ( Nice, Savoy and Corsica), parts of Slovenia and Croatia (because of the Venetian Istria and Venetian Dalmatia), parts of Greece (because of the Venetian rule in the Ionian Islands and by the Kingdom of Italy in the Dodecanese), and is generally understood in Corsica by the population resident therein who speak Corsican, which is an Italo-Romance idiom similar to Tuscan. It has an official minority status in western Istria ( Croatia and Slovenia). Italian is an official language in Italy, Switzerland ( Ticino and the Grisons), San Marino, and Vatican City. Italian is credited as the most direct descendant of Latin, being the closest to it among the national languages and the least divergent from it together with Sardinian when regional and minority languages are also taken into account. About 85 million people speak this language (2022). In conclusion, what I propose to do through this study is to fill an important gap that concerns Italy and China, focusing on the music industry market, and responding, analyzing the answers obtained, to questions that to date have not yet found an answer.Italian ( italiano ( listen) or lingua italiana ) is a Romance language of the Indo-European language family that evolved from the Vulgar Latin of the Roman Empire. I also tried to answer to this question: what are the differences between the two types of consumers and how do they influence music consumption? The third chapter, the heart of this study, is focused on trying to investigate this matter through a questionnaire, submitted to Italian and Chinese university students. Why these two countries? After careful researches, I found a literary gap in the comparison between these two consumers.Īre there differences between Italian and Chinese consumers in terms of music use through streaming music platforms? What are the factors that most influence their choices? For this reason, in the second part of this thesis, the consumption of music is the highlighted point, with a focus on China and Italy. In the first chapter of this paper, I retraced, through a careful literature review, what are the fundamental steps of a constantly evolving market, which adapts to its "public".Ĭonsumers are among the main protagonists of the music industry, a keystone to its success or failure. From the analogical period, we shifted towards the digital one, in which streaming music services have completely revolutionized music. Music industry has undergone great changes over the years, following tastes and needs of the market, evolving thanks to the new technologies.
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